No, ’cause like I said, I don’t have any expectations. Did you expect that to happen when you put the song out? When I stopped having expectations on myself or what I expected my music to do is when my music started to do well. I also feel like I started having such expectations. I started pouring into who are my fans, who are the people that want to hear my music and who are the people that care about Bia. Stop pouring into the people that don’t care about you, and start pouring into the people that do, you know? That developed me. So, when I hit that bump in the road of like, that plateau, it was like, you know, you gotta reinvent yourself. Even getting signed in the beginning, it came so natural. And usually everything for me just came naturally. ’Cause there was never anything that I wanted so bad that was so hard to attain for me. Oh, that’s a good question ’cause I don’t think that I knew what that feeling was at first. How has it been for you, knowing the level of talent that you have and there are artists who are bubbling, and it’s like, what about me? How did you overcome that? Knowing how to move and how to do those things. All that stuff is what develops you as an artist today. Being able to give the right vision to the world. I think that a lot of artists run into, you know, your vision is so much bigger than your budget, sometimes. We used to say we have champagne taste with a beer budget because we knew what we liked, but we couldn’t get to it just then. We were just doing things, whatever we could do at the time. So, there were years I didn’t have a machine behind me. I feel like even when I did have the machine behind me with RCA, the machine wasn’t behind me. We don’t talk every day, you know, but it’s love always.Īfter you were signed to Pharrell, you said you were independent for a little bit. I’m forever thankful for Fam, Pharrell, for everything they did in my life, you know? Helped me become the businesswoman I am today. I’m sure I can give him a call and say, you know…any type of advice, he’ll be there for me. Energy is so important to me.ĭo you guys still have a working relationship or can you lean on him if you need advice for anything? It’s like how you want to move with a higher purpose, a better energy. When you have someone like that that’s a mentor, he teaches you how you want to treat your fans and other people. I feel like I’m a great songwriter because I’ve got to learn from great people like Pharrell. We go in and we write what’s true to us, what’s true to our heart, what’s on our mind. I’m a feeling writer and I got that from him. XXL: When you first got in the game you were signed to Pharrell’s I Am Other and RCA Records? What did you learn from Pharrell at that point that has helped you to navigate from that point until now in your career?īia: I would say some of my most valuable lessons I learned from him in terms of creating. On an August afternoon, Bia, 30, opened up via Zoom about her rap hustle, the impact of manifestation on her career, working with Nicki Minaj and more. She’s the second rapper after Eminem to accomplish this. Bia scored another win this year when her track “Skate” became the official theme song of the NHL’s 2021 Stanley Cup playoffs. The song caught enough attention that Nicki Minaj jumped on the remix after Bia had tried to reach out to the rap star via Instagram DM years earlier. She then signed a new deal at Epic Records and put out her first EP, For Certain, which showcased “Whole Lotta Money,” a TikTok hit with over 40 million Spotify streams. Her verse on Russ’ “Best on Earth”-which Rihanna claimed on IG was her then-new favorite song-arrived that same year, and things soon veered onto the fast-track for Bia. In 2018, Bia-who is of Afro Puerto Rican and Italian descent-dropped her EP, Nice Girls Finish Last: Cuidado, but after the support and backing from RCA and I Am Other fell a bit short, Bia went independent the next year, trusting her own talent and remodeling her approach to creating music. The song was a hit and currently has over 447 million Spotify streams. The aspiring star connected with Latin sensation J Balvin for the 2016 track “Safari” featuring Pharrell and Sky. A guest appearance that almost didn’t happen came next, pushing Bia to the forefront. That same year, she dropped her debut mixtape, #CholaSeason, and starred in Oxygen’s Sisterhood of Hip-Hop. She had initially been discovered two years earlier by rapper Fam-Lay, who jumped on board to manage Bia after hearing her first record “High.” Fam-Lay eventually introduced the young rhyme slinger to Pharrell, who decided to get behind Bia by signing her. talent first burst on the scene in 2014, as an artist on Pharrell’s I Am Other imprint on RCA Records.
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